A

Lead-to-Revenue Funnel

Track leads from acquisition through call to close

Total Leads
6159
Called
4401
27.6% of leads
AI-Extracted
1197
27.2% of called
Closed
76
6.3% of extracted
Invoiced
41
53.9% of closed

Pipeline Funnel

Phone Distribution by Stage

Stage-to-Stage Conversion

Leads
6159
27.6%
Called
4401
27.2%
Extracted
1197
6.3%
Closed
76
53.9%
Invoiced
41

Campaign Attribution

Top 10 by lead volume
Campaign Leads Called Extracted Closed Conversion
Meta | Leads | 181 | AIWO Health 2971 1066 316 8 0.3%
Meta | AH | 181 | Leads 1278 191 2 0 0%
Meta | Leads | 7 Day Program | AIWO Healthcation - 464 188 108 0 0%
Meta | Leads | Age | AIWO Health 175 104 45 0 0%
Meta | Leads | Executive Health | Aiwo Tribe 162 0 0 0 0%
Meta | Leads | CXO Level | Aiwo Tribe-Chennai 162 0 0 0 0%
Healthcation_Leads_Dec_25 125 40 23 1 0.8%
Workplace Wellness Program 116 0 0 0 0%
Meta | AHC | 7 Day Program | Leads 107 15 1 0 0%
CXO Level 92 0 0 0 0%

Speed-to-Lead

Avg Days: Lead to First Call
Time from lead creation to first Runo call attempt
3.7d
Avg Days: Lead to Close
Time from lead creation to deal closure (closed deals only)
4.1d

Data Coverage

Sources
6951 leads • 9725 call logs • 2067 extractions • 1585 invoices
Phone Overlap
1698 leads were called (1698 of 6159) • 514 leads have AI extractions
Total Unique Phones
8897 distinct normalized phones across all sources
Note: Invoice data is predominantly e-commerce (WEB SALES, Amazon). Phone overlap with call data is minimal (~3 matches), so invoice-based funnel stages reflect Zoho phone data availability rather than true pipeline gaps.