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Call Intelligence

Harish Marlecha with Suganya — Feb 14, 2026 16:19

Deal Lost Warm
Customer Harish Marlecha
Phone +919941450505
Rep Suganya
Team Sales
Date 2026-02-14 16:19
Duration 2:31
Source instagram_ad

Lead Source

Meta Ads
CampaignMeta | Leads | 181 | AIWO Health
Platformig
Lead DateFeb 13, 2026
CityChennai

Call History

10 attempts
Total Attempts10
First CallFeb 14, 2026
Last CallFeb 25, 2026
Total Talk Time9.4 min
Rep Performance
6.5/10
Pitch Effectiveness
7.0/10
Engagement
8.0/10
Conversion Probability
60.0%
Personalization
6.0/10
Technical Quality
8.0/10

Active Alerts

1
!

No Close Attempt: Suganya

Suganya did not attempt to close on call with Harish Marlecha. Coaching opportunity.

Score Radar

Sentiment Arc

Talk Ratio

Sales Outcome

Deal Status Deal Lost
Calls Before Closure 10
Upsell Attempted No
Cross-sell Attempted No

Customer Profile

Gender Male
Language Preference Tamil
Brand Awareness High
Brand Sentiment Positive/Familiar
Budget Sensitivity High
Readiness to Buy Warm
Decision Maker Decision Maker
Lead Type b2c
Campaign Source Meta | Leads | 181 | AIWO Health

Conversation Flow

Opening Type warm_callback
Opening Quality Good
Rapport Building Present
Needs Discovery Missing
Discovery Depth Shallow
Discovery Questions 0
Pitch Start 15% into call
Pitch Approach Feature-heavy
Closing Attempt No
Closing Technique None
Call Ending follow_up_scheduled

Call Structure

Duration 2:31 (152s)
Primary Language Tamil
Secondary Language English
Code Switching High
Total Speaker Turns 48
Rep Words / Customer Words 284 / 142
Rep Longest Monologue 16s
Customer Longest Monologue 11s
Silence Gaps (>2s) 2 (max 3.0s)
Interruptions 4

Sales Technique Assessment

Overall Sentiment Neutral
Rep Confidence Medium
Needs-Based Selling No
Value Stacking Yes
Urgency Creation None
Script Adherence Moderate
Filler Words Moderate
Follow-Up Commitment Yes
Total Objections 2
Handled Successfully 1
Handling Rate
50%
Dominant Category Price

Objections

2
Objection Category Raised By Handled Technique Quality
High Price
Evvalavu aagudhu adhukku? ... eighteen thousand sir. ... Appa
 price Customer Yes value justification Average
Request for free/discounted service via connection
Saarukku enga company per sonnaave avaru free-aa panni koduthuruvaaru.
 price Customer No deflection to management Good

Products Discussed

1
Product Mentioned By Price Customer Reaction Context
aiwo 181 blood test Rep 18000.00 Price_Sensitive Explaining the comprehensive nature of the test including omega 3/6, tumor markers, and hormones.

Key Moments

4
00:20
Biomarker Listing
Agent establishes the high value/volume of the test.
01:28
Founder Connection Reveal
Customer reveals he is a family friend of the founder, changing the power dynamic of the call.
01:42
Price Shock
Customer's 'Appa' reaction indicates significant price resistance.
02:21
Negotiation Pivot
Customer demands a 'final rate' before proceeding, stalling the sale.

Trust Signals

1
Mentioning family friendship with the founder

Resistance Signals

2
Exclamation at price
Asking for free service

Confusion Signals

1
Clarifying who certifies the tests

Topics Discussed

183 Biomarkers Omega 3 and 6 Tumor markers Hormones Price (18,000 INR) Founder Sivasankaran Arihant Foundation Home sample collection

Sentiment Arc Detail

Phase Order Sentiment Note
Opening 1 neutral Wanted to understand the test details.
Pitch 2 neutral Listened to the list of biomarkers.
Pricing 3 neutral Shocked by the 18k price point.
Closing 4 neutral Using social leverage to get a better deal.

Call Transcript

Click to expand
Source File +919941450505 14-2-2026, 4-19-52pm.mp3
Transcript +919941450505_14-2-2026,_4-19-52pm_transcript.json
Ingested 2026-03-01 11:20
Call ID #20323