A
Customer Madhavan Mathanagopal
Phone +919842281881
Rep Suganya
Team Sales
Date 2026-02-14 16:59
Duration 4:39
Source facebook_ad

Lead Source

Meta Ads
CampaignMeta | Leads | 181 | AIWO Health
Platformfb
Lead DateFeb 14, 2026
CityPollachi

Call History

7 attempts
Total Attempts7
First CallFeb 14, 2026
Last CallFeb 25, 2026
Total Talk Time5.9 min
Pitch Effectiveness
8.0/10
Engagement
9.0/10
Conversion Probability
60.0%
Technical Quality
8.0/10

Score Radar

Sentiment Arc

Talk Ratio

Sales Outcome

Deal Status Deal Lost
Discount Offered 20.00%
Calls Before Closure 7
Upsell Attempted No
Cross-sell Attempted No

Customer Profile

Gender Male
Language Preference Tamil
Brand Awareness High
Brand Sentiment Positive/Trusting
Budget Sensitivity Low
Readiness to Buy Warm
Decision Maker Self
Lead Type b2c
Campaign Source Meta | Leads | 181 | AIWO Health

Conversation Flow

Opening Type warm_callback
Opening Quality High
Rapport Building Present
Needs Discovery Present
Discovery Depth Moderate
Discovery Questions 2
Pitch Start 16% into call
Pitch Approach Technical/Feature-heavy
Closing Attempt Yes
Closing Technique urgency_close
Call Ending follow_up_scheduled

Call Structure

Duration 4:39 (279s)
Primary Language Tamil
Secondary Language English
Code Switching High
Total Speaker Turns 86
Rep Words / Customer Words 482 / 314
Rep Longest Monologue 18s
Customer Longest Monologue 12s
Silence Gaps (>2s) 0 (max 1.2s)
Interruptions 12

Sales Technique Assessment

Overall Sentiment Neutral
Rep Confidence High
Needs-Based Selling Yes
Value Stacking Yes
Urgency Creation Moderate
Script Adherence Moderate
Filler Words Low
Follow-Up Commitment Yes
Total Objections 2
Handled Successfully 2
Handling Rate
100%
Dominant Category Product Utility

Objections

2
Objection Category Raised By Handled Technique Quality
Utility of certain tests
Adhellam noi irundhadhaan paakkanum... adhellam oru use-um illa wellness-ku. (Those should only be checked if there is a disease... no use for wellness.)
product_fit Customer Yes pivot Good
Discount is irrelevant
Adhellam vendiyadhu illa enakku, irubathi percent-lam vendiyadhu illa... enakku useful-aa irundhadhaan enakku mukkiyam. (I don't need all that, I don't need 20%... it's only important if it's useful to me.)
price Customer Yes acceptance Average

Products Discussed

1
Product Mentioned By Price Customer Reaction Context
aiwo 181 blood test Rep 18000.00 Neutral Comprehensive blood test with 153 biomarkers.

Key Moments

4
00:23
Customer identifies as a doctor
Shifted the tone of the call to a high-level technical discussion.
01:33
Discussion of Apo B and Lipo A
Established the technical depth of the AIWO 181 package.
02:54
Customer critiques the 'Wellness' utility of certain markers
Shows the customer is a sophisticated buyer who won't be swayed by 'fluff' markers.
04:22
Customer rejects the 20% discount
Confirms that value/utility is the primary driver, not price.

Discovery Questions

2
Q1 Enna purpose-aaga therinjukkalaamaa? (Can I know the purpose?)
Q2 Ippo blood test edukkura idea irukkaanga sir? (Do you have an idea to take a blood test now?)

Trust Signals

3
Shared that he is a doctor
Mentioned previous purchase history
Agreed to share his recent test reports for comparison

Enthusiasm Signals

1
Asked for specific markers like Apo B and Lipo A

Resistance Signals

2
Questioned the utility of certain panels (orthodontic/wellness)
Dismissed the urgency-based discount

Topics Discussed

Biomarkers Omega 3 Hematology Diabetic Profile C-Peptide Liver Function Lipoproteins Apo B Homocysteine Vitamins Tumor Markers Hormones Pricing WhatsApp Follow-up

Sentiment Arc Detail

Phase Order Sentiment Note
Opening 1 positive Recognized the brand and confirmed his profession.
Discovery/Pitch 2 neutral Critically evaluated the biomarkers being listed.
Closing 3 neutral Dismissed the discount offer in favor of technical utility.

Call Transcript

Click to expand
Source File +919842281881 14-2-2026, 4-59-42pm.mp3
Transcript +919842281881_14-2-2026,_4-59-42pm_transcript.json
Ingested 2026-03-01 11:20
Call ID #20285